How to Make Your Own High-Quality Explainer Videos:
Step-By-Step Instructions

Wondering how to make your own high-quality explainer videos?
You have come to the right place! All you need to do is follow these steps!

Explainer videos are informative videos which are from 30 seconds to 5 minutes long and usually explain what a company or a certain business does. These videos are placed on the homepage of the website and their goal is to lead to higher levels of engagement and increased traffic on your site.

You probably think that creating a short video for your company will be extremely expensive, but this is not true at all. There is no need to spend your budget on this project as you can do some things by yourself or hire a small production company that can create a professionally-looking video for less than a couple thousands of dollars. If you don’t have an experience in shooting videos, it is for the best to hire a company to do it for you. A bad video with a low-quality is worse than having no video at all.

That’s why we are here to help. In this article, we are going to present you a few tips on how to make your own high-quality explainer videos. All you need to do is follow these instructions:

Set your expectations

Before you do anything, you need to set clear expectations. The explainer video can be straightforward, short, and simpler and there is nothing wrong with that. If you are a business owner, you can speak directly to the camera and say what you want to say to your potential customers. Have fun with it and be as creative and unique as possible.

Choose a location

You will want to find a location that is ideal for your company, your brand, and the products or services you are selling online. This could be your factory floor, your office, the exam room or something else. The background should not be too busy and it needs to be far away. The location should be as quiet as possible.

Get your equipment

There is no need to purchase expensive equipment as we suppose you will upload your video to YouTube or Vimeo. Most digital cameras today shoot in high-resolution and high-definition which is enough for online viewing.

Set the lighting

Now that you’ve found a location, you need to decorate it properly and then light the scene. The most useful and versatile form of lighting is known as Three Point Lighting – the back light, the fill light, and the key light. The main light source is the key light. If you are using the window as your main light source, this will definitely be your key light.

Set up for shooting

If you are speaking directly to the camera, you need to adjust the speaker horizontally in your shot, if you are planning to shoot a close-up, in that case, the eyes should be in the middle. Shooting a full-body it is not recommendable unless the purpose of your video is to use a full body. Before you start shooting, check everything, including your hair, make-up, and other things like that. If you won’t get it the first time, don’t worry, you will get it the next time. Take a breath, pause, and start again.

It is possible to create your own video and yet look professional while doing it. It won’t cost you a lot of money, just your time, attentiveness, as well as, your patience. For even better videos, we recommend you to learn how to edit your own explainer videos.

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