Did you know that YouTube is the second most used search engine in the world? This simple reason should motivate you to be present on this network. Of course, your objective should be to reach the first page of their search results. So, if you have created an explainer video and you have used it on YouTube, you probably want to know how to rank higher and how to get more viewers. We will use this article to explain these things.
Take care of keywords
One of the most important things in this process is to figure out which words your clients might use to find your video. Select the best keywords and insert them naturally in the description, title and tags. It’s better to use one keyword in all these elements. Use Google Keyword Planner to get ideas.
Try to use longtail keywords
In many cases, the simple keywords are already saturated making it very difficult to compete. This is where longtail keywords come into play. These keywords consist of two or three words. For instance, if your explainer video is about the use of a specific watch, “exclusive watch” can be a longtail keyword.
Embedding the video
Relying only on keywords won’t help you rank on the first page of YouTube search. So, you have to use some other relevant tactics to achieve this goal. According to many experts, you should embed your explainer video published on YouTube in many different places. For instance, you can use it on other websites, on social media platforms like Facebook, on blogs, forums etc. in this way, you will increase the number of views and make YouTube notice your video. The final result is better ranking.
Maximize the effects of the description
The description of your YouTube explainer video should not be very long. It must be clear and useful. Don’t forget that you should use this space to include some of the keywords you are targeting. Of course, you must use suitable keywords because otherwise, you can get your video penalized by YouTube.
Focus on creating a great explainer video
Obviously, if the explainer video you’ve made looks good and provides a useful message, it will eventually become popular on YouTube. Take some time to create explainer videos that have some value. Do it on your own or hire a professional to help you.