In case you have created a good explainer video, the next step in this process is a promotion. Most people are using channels where they are present in order to showcase their work like emails, Twitter and Facebook. But, the truth is that there is one marketing channel that many people are missing and that’s YouTube. This is a social media platform used by millions of people.
According to the latest statistics, YouTube gets over one billion visitors each month. The same statistics have shown that every minute, users are uploading around 100 hours of videos on this network. These statistics have confirmed that the numbers will increase in the near future. These are just some of the reasons why you should consider using YouTube as a form of promotion for your animated explainer videos.
As you are probably aware, people can start advertising their products and services on YouTube. In order to do this, you will have to open an account on Google AdWords. In case you are already a member of this program, you should visit the video section where you can make a new video advertisement campaign.
After that, you should connect the AdWords account to the YouTube account. This is a simple process – just select the linked YouTube accounts on the navigation menu. Now let’s focus on the ad campaign itself. For starters, think about the budget. Set a realistic daily budget. It’s smart to use a smaller amount of money in the beginning. Typically, people are prepared to spend between one and 23 cents per view. You should also take the location where the video will be shown into account. Remember that users can freely select the region, country, and city where they want to show their videos.
The next step in this process is to upload the video. Once this step is completed you can use the advanced setting to select the period of the day or which days of the week you want to display your ad. It is also possible to target audience by the device they are using.
In order to get the most from your animated explainer video used as an ad on YouTube, you should create a catchy title. Never use the raw file name. In addition, your explainer video must contain a call-to-action. People should know what they can do to get your product or service.